The use of dealer networks to reach out to customers has been in the business world for quite some time. Iconic companies from the oil industry and auto industry to name just but a few have over the years been using their extensive dealer networks with the understanding that dealer networks output better returns on investment (ROI) than direct customer advertising. Cincinnati Ohio’s Gold Medal Company –known for its CARAMEL Corn processing machines, was the first in the manufacturing industry to use the dealer network system which has paid off handsomely over the years.
The benefits of dealer networks
Just like the iconic Gold Medal Company, many companies that have used dealer networks can give testimony to its importance and influence in their businesses.
Companies who are top players in their industries understand that with dealer networks:
They can be confident that their products are being sold by experts who have vast experience on how to pitch for sales, how to identify the needs of the customer, and how to give them relevant advice.
Customers from other geographical regions can be effectively reached which means that prospect customers can visit dealerships within their geographical area and get effective feedback about certain products compared to direct advertising.
Can play the role of ‘consultants’ and build on customer loyalty by giving relevant advice on how the products being sold can be of assistance to a customer’s business model. By the feedback from personal discussions with customers, businesses can get a clear picture of what is needed.
Gold Medal, the Iconic Caramel Corn Business
Like most companies, Gold Medal started from humble beginnings when it once supplied Caramel Corn patties to retailers, confectioneries and local groceries. Its growth thereafter can be said to be revolutionary especially when it gave to the world its first small scale popcorn popper unit. Within that same year it introduced the first factory prepared cotton candy. However, what made Gold medal have its mark in the industry both at home and abroad was its cotton candy cone roll up machine. This completely revolutionized how cotton candy was packaged.
Fast forward to present day Gold Medal, the company is the proud owner of a four hundred and twenty five thousand square foot office building, it owns five hundred distributors worldwide, it has three-hundred and fifty employees and owns eleven branches within the United States.
Anyone who has used Gold Medal’s machines can give tribute to their simple but effective use. From its popular caramel baby 3 in 1 corn mixer that is such a utility equipment for cinemas and homes, to its ‘cash into profit’ caramel popcorn that can mix corn into a variety of concentrates, the machines are highly efficient and have an influence on profits percolating.
The company also helps in the training and equipping of Cincinnati entrepreneurs interested in the concession business. Entrepreneurs buy concession trailers and other concession equipment while at the same time get free business training.
Gold Medal’s service of tutoring small businesses on how to begin in the fun food industry is both a timely and a win-win initiative. Their products get to have free brand exposure and they also get to give back to society by teaching people how to start and succeed in the fun food business.
For Orders please visit our website at http://gmpopcorn.com/